Every day we are encountering new way of communicating to our target audience specially innovations which are offered in Electronic and Interactive media. Technology has enabled advertiser to plan, execute and monitor their communication plan at each & every stage through the measurement parameter like hits, TRP and others. However awareness about the right media at the time of planning & buying becomes crucial for emerging brands. We at BrandM have developed models called BOMS (BrandM Outdoor Management System) & BEMS (BrandM Event Management System) which are made based on our learning’s from regular reviews and analysis of our last media buying of our client which ensures the minimum error in execution of our client campaigns and also enable client to know the status of their campaign at the regular intervals.

During the media buying & planning we provide unique service called OSI (On Site Information) under which we go at market place to know the which media vehicle suits the brand category through the analysis of substitute communication vehicle and its performance. We have earned the expertise of planning BTL & ATL campaigns for our client and also plan the extension of events it where we offer them less cost medium since the budget is shared by other advertiser for the similar activity.

Our team is trained in developing the measurement tools for the media that we buy for our client which enable our client to know which medium has done better job for their communication which helps in decision making for the next time they are making the decision of media buying.