Today in the digital world there are various ways to design our communication to the target audience. However it also becomes important that what vehicles we use to communicate to our target audience since every product and its attributes are different and the brand value also needs to be perceived in the same way. All our communication medium must follow integrated communication. Communication is not only restricted to media buying or planning it starts from packaging and than followed by pricing, positioning & differentiation offerings from other brand. Thus it becomes important for emerging national brand to make sure that all communication are following the unique message. Integrated communication not only ensures the right positioning but also helps advertiser’s to save their budget which may go waste if planned for Mass Media.

In recent observation we have found that major emerging brands feels the need of mass marketing for their product and end up spending more than they should be. Ultimately it’s the consumer who will buy our product hence dollar spend on finding out our right target group will save additional penny spend on communication.

At BrandM we have earned expertise in designing the communication vehicles which suits the best to the product/services of our client. Many advertiser from FMCG, Consumer Durable, Automobile, Fashion Brand & Electronic industry has absorbed our expertise to design their communication plan. We have design & planned the communication plan for National as well regional brands and successfully positioned them among their consumer which was evident from the awareness research we have offered to our client.