In our recent survey we have found that every brand manager is usually remain very optimistic about his product and very confident about its sale before positioning it into the market place. Most of the time they encounter the challenges when they come to know that there is already a substitute present at market place, which they were not aware off which leads to the decline in sales and difficulties in getting the acceptance of product. Some time the presence of low cost rivals also increases the chances of losing market share. For existing brands it creates challenge in the form that some new entrants is entering the market and offering the similar brand promise at lower cost which forces the advertiser to review and change their strategy plan.

BrandM Theory

Low Cost Rivals + New Entrants + Entry of Global Brands = Loss of Market Share + Reduces Profits + Increases Operational Cost

Thus to maintain balance between our cost and brand promise it is important to review and to do market survey to keep ourselves updated for encountering our future challenges and hurdles before time. We offer our client comparative analysis based on our secondary data bank and experitial methods, which provides very logical and scientific based recommendation.

We have already worked with regionals brands and provided them our services to provide them the knowledge of their existing problem and future competition which has enabled them to design and form their product with competency to compete in future with other brands. Brand Spend, Product Innovation & Market Behavior, Brand Promise are few factors which not only sustain the market share but also provides word of mouth publicity. We at BrandM provide expertise to new emerging national brands to position their product at Market place and to make their product future competitive.